How to Start a Cleaning Business from Scratch: Step-by-Step Guide for 2025”
“How to Start a Cleaning Business from Scratch: Step-by-Step Guide for 2025”
Starting your own cleaning business can be one of the smartest, most flexible, and profitable decisions you’ll ever make. Whether you’re dreaming of becoming your own boss or looking for a scalable side hustle, the cleaning industry offers endless opportunities — from residential cleaning to commercial janitorial services.
In this guide, you’ll learn how to start a cleaning business from scratch, even with a small budget. We’ll cover everything from business setup and branding to marketing and client acquisition — so you can confidently take your first steps toward success.
Why Start a Cleaning Business?
The cleaning industry continues to grow rapidly, especially post-pandemic. With more people working from home and businesses focusing on hygiene, professional cleaning services are in high demand.
Top benefits of starting a cleaning business:
Low startup costs — no expensive equipment needed to begin.
Flexible schedule — work part-time or full-time.
High repeat client potential.
Scalable — hire staff and expand as demand grows.
Industry Insight:
According to IBISWorld, the U.S. cleaning services industry is worth over $90 billion and continues to expand annually.
Choose Your Cleaning Business Type
Before you start, decide what kind of cleaning services you’ll offer. Your niche will determine your target market, pricing, and marketing strategy.
Popular cleaning business types:
Residential Cleaning: Homes, apartments, Airbnb units.
Commercial Cleaning: Offices, clinics, retail stores.
Specialty Cleaning: Carpets, windows, post-construction, move-in/move-out.
Green Cleaning: Eco-friendly and non-toxic solutions (a growing trend).
Pro Tip: Start small and focus on one area — it’s easier to build expertise, gain testimonials, and expand later.
Step 2: Register Your Business and Get Licensed
Once you’ve chosen your niche, make it official.
Here’s what you’ll need:
Business Name: Choose a memorable, professional name (e.g., “SparklePro Cleaning Services”).
Register Your Business: Apply for a business permit or license in your local city or municipality.
Get an EIN (Tax ID): If you’re in the U.S., register with the IRS for tax purposes.
Business Bank Account: Keep your finances separate from personal accounts.
Step 3: Buy Your Cleaning Supplies and Equipment
You don’t need expensive tools to get started. Just invest in the essentials and upgrade as you grow.
Basic cleaning supplies checklist:
Mops, buckets, and brooms
Cleaning cloths and sponges
Vacuum cleaner
Disinfectants and sprays
Gloves and protective masks
Eco-friendly cleaning products (optional but appealing to eco-conscious clients)
Pro Tip: Buy in bulk to save money and build your supply inventory early.
Step 4: Set Your Prices
Pricing depends on your location, services, and whether you charge hourly or per project.
Common pricing strategies:
Hourly Rate: $25–$60 per hour (for residential cleaning).
Flat Rate: Based on the size of the area or type of service.
Recurring Packages: Offer weekly, bi-weekly, or monthly cleaning deals for loyal customers.
Use online tools like HomeAdvisor’s Cleaning Cost Calculator to compare average rates in your area.
Step 5: Build Your Brand and Online Presence
Branding and online visibility are crucial for attracting clients — especially when starting from scratch.
What to do:
Create a professional logo and simple color palette.
Build a website with pages like “About Us,” “Services,” and “Contact.”
Add customer testimonials and before-and-after photos.
Set up social media profiles (Facebook, Instagram, TikTok, and Google Business Profile).
Recommended platform: WordPress or Go HighLevel for all-in-one website and CRM solutions.
Step 6: Market Your Cleaning Business
Now that your business is ready, it’s time to get clients.
Free Marketing Ideas
Create a Google My Business profile to appear in local searches.
Join community groups on Facebook or neighborhood apps.
Offer referral discounts (“Refer a friend and get 10% off your next clean!”).
Hand out flyers and business cards in your area.
Paid Marketing Ideas
Run local ads on Facebook or Instagram targeting nearby homeowners or offices.
Partner with real estate agents or Airbnb hosts for recurring cleaning contracts.
Use email marketing automation through Go HighLevel or Mailchimp.
SEO Keyword Tip: Use phrases like “affordable home cleaning services near me”, “how to start a cleaning business,” and “professional cleaning company setup” throughout your website and blog posts.
Step 7: Get Your First Clients and Build Trust
When starting out, focus on delivering top-quality service and building credibility.
Tips to build client trust:
Always arrive on time and wear clean uniforms.
Offer satisfaction guarantees.
Request reviews on Google or Facebook.
Collect testimonials and showcase them on your website.
Remember: A happy client is your best advertisement.
Step 8: Scale Your Cleaning Business
Once you’ve built consistent income, it’s time to grow!
Ways to scale:
Hire and train staff.
Add more services (like carpet or window cleaning).
Invest in booking software or a CRM to manage clients efficiently.
Build partnerships with property managers and offices.
Use tools like Go HighLevel for:
Automated client reminders
Invoicing and follow-ups
Marketing campaigns
Team scheduling
Suggested Images for the Blog:
Hero image: A person holding cleaning supplies with a bright, tidy background.
Section dividers: “Before & After” cleaning photos.
Infographic: Steps to start a cleaning business.
Team photo or branded cleaning van (optional).
